Schoolin' Matters

Today was the second day of being busy, busy, busy, busy, busy. I've got interviews to conduct, stories to edit, pictures to take, people to harass until they respond for an interview, stories to write and now pictures to find...

Towards the end of the day I sat down with a couple of coworkers and began a process that I've never done before: the creation of a brochure. I am going to be helping to create a new Linac Coherent Light Source (LCLS) brochure because the old one is out of date.

(by the way, I didn't have to look up what LCLS stands for just now, and that's kind of scary)

Anyways the three of us sat down and began discussing what it is we liked and didn't like about the old brochure and where we wanted the new brochure to go. It was then that the director took some control and suggested we go through the process of:

1) Identifying our main goals

2) Identifying our key audiences

and 3) How we are going to achieve our main goals for our key audiences.

This seemed extremely familiar. It is exactly the process that I'd read about and been taught in graduate school. You can imagine the shock of actually finding that processes found in text books are actually used in the real world, and that they actually work! It turns out that some of the exercises that seemed tedious in class is actually very applicable on the job.

Who woulda thunk it?

So now I've got the task of looking through archived photos to try and find pictures to use in the new brochure. It should be a fun diversion from the usual routine. We shall find out. If it sucks, you'll be the first to hear my rants about it....